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A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
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Context-dependent effects of goal primes
Laran, Juliano; Janiszewski, Chris A.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 653-667
Persistent link: https://www.econbiz.de/10003806948
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Behavioral consistency and inconsistency in the resolution of goal conflict
Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 967-984
Persistent link: https://www.econbiz.de/10003861947
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The influence of causal conditional reasoning on the acceptance of product claims
Chandon, Elise; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1003-1011
Persistent link: https://www.econbiz.de/10003861950
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
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Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489
Persistent link: https://www.econbiz.de/10008662501
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A connectionist model of brand-quality associations
Janiszewski, Chris A.; Van Osselaer, Stijn M. J. - 2010
Persistent link: https://www.econbiz.de/10003924135
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The sources and consequences of the fluent processing of numbers
King, Dan; Janiszewski, Chris A. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
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Work or fun? : how task construal and completion influence regulatory behavior
Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 967-983
Persistent link: https://www.econbiz.de/10009006656
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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009729591