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Integrating problem solvers from analogous markets in new product ideation

Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081

Persistent link: https://www.econbiz.de/10010347735

The handmade effect : what's love got to do with it?

Fuchs, Christoph; Schreier, Martin; Van Osselaer, Stijn … - In: Journal of marketing 79 (2015) 2, pp. 98-110

Persistent link: https://www.econbiz.de/10010507904

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Finding commercially attractive user innovations : a test of lead user theory

Franke, Nikolaus (contributor); Hippel, Eric von (contributor) - 2005

Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...