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A Critical Assessment of Blockchain’s Application in Digital Advertising

Ramsey, Rumer - 2022

Software, and the barriers to fully decentralised blockchain solutions in the digital advertising context … to which blockchain technology is able to help alleviate these issues caused by Real-Time Bidding. It does so … predominantly through the lens of a solution by Brave Software, which combines a privacy-friendly browser with a new blockchain …

Persistent link: https://www.econbiz.de/10014241446

Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy

Kim, Jooyoung; Lee, Kyu Hyung; Kim, Jaemin - In: Journal of business research : JBR 160 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014299297

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

Online advertising disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry

Veloso, Andres Rodriguez; Hildebrand, Diogo; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 893-909

Persistent link: https://www.econbiz.de/10011859137

Skippable ads : interactive advertising on digital media platforms

Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547

Persistent link: https://www.econbiz.de/10013363779

Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024

We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...

Persistent link: https://www.econbiz.de/10014556691

Skippable Ads : Interactive Advertising on Digital Media Platforms

Dukes, Anthony J. - 2020

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …

Persistent link: https://www.econbiz.de/10012852408

Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework

Cho, Jaesoo; Cheon, Yongseok; Jun, Jong Woo; Lee, Sangwon - In: International journal of advertising : the review of … 41 (2022) 3, pp. 500-518

Persistent link: https://www.econbiz.de/10013209350

Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior

Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910

Persistent link: https://www.econbiz.de/10011612498

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