Chatterjee, Swagato; Shainesh, G.; Sravanan, C.N. Sai - In: Journal of Indian Business Research 10 (2018) 2, pp. 151-169
Purpose: The purpose of the study is to develop a structural and a predictive model of the future purchase behavior of the consumers from value, quality and satisfaction and also finding the role of consumer loyalty in the above-mentioned model. Design/methodology/approach: Based on survey and...