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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Self-congruity and functional congruity in brand loyalty
Kang, Juhee; Tang, Liang; Lee, Ju Yup - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
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Construing loyalty through brand experience : the mediating role of brand relationship quality
Francisco-Maffezzolli, Eliane Cristine; Semprebon, Elder; … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 446-459
Persistent link: https://www.econbiz.de/10010410631
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The study of fans' brand loyalty in Iranian professional football league
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013
Persistent link: https://www.econbiz.de/10011293163
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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
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Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi; Maninder Singh - In: International journal of Indian culture and business … 22 (2021) 2, pp. 287-308
Persistent link: https://www.econbiz.de/10012511216