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Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo; Wei, Yuting; Zhang, Xiaodan; Wang, Danping - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon; Jones, William J.; Baugh, Lee A. - In: Psychology & marketing 41 (2024) 4, pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
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Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services
Akbari, Mohammad; Nazarzad, Shadi; Namaghi, Mohamad Ghasemi - In: Journal of contemporary marketing science 7 (2024) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10015052480
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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Framing and involvement effects on consumers' brand choice
Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468
Persistent link: https://www.econbiz.de/10011778292