Narrow search
Showing 31 - 40 of 5,471
Cover Image
Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
Cover Image
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021
Persistent link: https://www.econbiz.de/10012653809
Cover Image
Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
Cover Image
Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018
Persistent link: https://www.econbiz.de/10013276092
Cover Image
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022
Persistent link: https://www.econbiz.de/10013281206
Cover Image
Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Cover Image
The price of power : how firm's market power affects perceived fairness of price increases
Lu, Zhi; Bolton, Lisa E.; Ng, Sharon; Chen, Haipeng - In: Journal of retailing 96 (2020) 2, pp. 220-234
Persistent link: https://www.econbiz.de/10012295827
Cover Image
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Cover Image
Individual cultural values and consumer's choice of national brands
Rodrigues, Paula Cristina Lopes - In: Global business & economics review 18 (2016) 6, pp. 642-655
Persistent link: https://www.econbiz.de/10011665505
Cover Image
Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544