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Magazines and their Companion Websites: Competing Outlet Channels?
Kaiser, Ulrich - In: Review of Marketing Science 4 (2006) 1, pp. 3-3
analysis. A main result of this paper is that magazines that run an online companion on average lose 4.2 percent of their …
Persistent link: https://www.econbiz.de/10008497221
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
significantly affect magazines? market shares. Magazines that launched a website face a significantly lower price elasticity of … demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites …
Persistent link: https://www.econbiz.de/10010297806
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2001
significantly affect magazines? market shares. Magazines that launched a website face a significantly lower price elasticity of … demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites …
Persistent link: https://www.econbiz.de/10005098115
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
significantly affect magazines' market shares. Magazines that launched a website face a significantly lower price elasticity of … demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites …
Persistent link: https://www.econbiz.de/10011447038
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The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
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Consumer characteristics, social influence, and system factors on online group-buying repurchasing intention
Wang, Edward Shih-tse; Chou, Nicole Pei-yu - In: Journal of electronic commerce research : JECR 15 (2014) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10010378746
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Dual approach for modelling demand saturation levels in the automobile market : the Gompertz curve : macro versus micro data
Rota, Marta Felis; Moral Carcedo, Julián; Pérez … - In: Investigación económica : revista de la Faculdad de … 75 (2016), pp. 43-72
Persistent link: https://www.econbiz.de/10011563014
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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
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Perceived health and taste ambivalence in food consumption
Luomala, Harri T.; Jokitalo, Maijastiina; Karhu, Hannu; … - In: The journal of consumer marketing 32 (2015) 4, pp. 290-301
Persistent link: https://www.econbiz.de/10011407100
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Effect of service convenience on service loyalty : moderating role of consumer characteristics
Rahman, Arafat; Khan, Parisa Islam - In: South Asian journal of management : SAJM 21 (2014) 3, pp. 7-30
Persistent link: https://www.econbiz.de/10010461936