We study the relationship between pricing and advertising decisions in a distribution channel where national brands are … marketplace. In particular, we find that advertising that expands the national brands' sales gives pricing power to manufacturers … competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and …

applicability of the conclusions drawn. This is particularly true in the channels area, where the focus of research to date has …

applicability of the conclusions drawn. This is particularly true in the channels area, where the focus of research to date has …

applicability of the conclusions drawn. This is particularly true in the channels area, where the focus of research to date has …