Chintagunta, Pradeep; Dubé, Jean-Pierre; Goh, Khim Yong - In: Management Science 51 (2005) 5, pp. 832-849
We investigate the role of potential weekly brand-specific characteristics that influence consumer choices, but are unobserved or unmeasurable by the researcher. We use an empirical approach, based on the estimation methods used for standard random coefficients logit models, to account for the...