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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron; Ngo, Liem Viet; Heirati, Nima - In: Australasian marketing journal 20 (2012) 3, pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
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In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet; O'Cass, Aron - In: The journal of product innovation management : an … 29 (2012) 5, pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
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The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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Innovation and business success : the mediating role of customer participation
Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142
Persistent link: https://www.econbiz.de/10009756179
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Achieving alliance innovation via alliance learning : an empirical study
Bucic, Tania; Ngo, Liem Viet - In: International journal of innovation management 17 (2013) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10010200361
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Diagnosing the supplementary services model : empirical validation, advancement and implementation
Frow, Pennie; Ngo, Liem Viet; Payne, Adrian - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 138-171
Persistent link: https://www.econbiz.de/10010338660
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872
Persistent link: https://www.econbiz.de/10010404062