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A path model of antecedents of green purchase behaviour among Indian consumers
Sethi, Vaishali; Tandon, Manvinder Singh; Dutta, Kirti - In: International journal of public sector performance … 4 (2018) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10011957785
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Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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Relationship between environmental consciousness and green purchase behaviour among youth
Jhanji, Hitesh; Sarin, Vishal - In: International journal of green economics 12 (2018) 3/4, pp. 171-181
Persistent link: https://www.econbiz.de/10012002695
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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Greenwash and green purchase behaviour : the mediation of green brand image and green brand loyalty
Chen, Yu-Shan; Huang, A.-Fen; Wang, Ting-Yu; Chen, Ying-Rong - In: Total quality management & business excellence 31 (2020) 2, pp. 194-209
Persistent link: https://www.econbiz.de/10012256588
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Green consumerism : overview and further research directions
Sharma, Aasha; Joshi, Seema - In: International journal of process management and … 7 (2017) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10011762341
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Green entrepreneurial self-efficacy and environmental performance of SMEs : mediating and moderating role of green innovation and green purchase behaviour
Mankgele, Khutso Pitso - In: Global business and finance review 28 (2023) 6, pp. 48-58
Purpose: The main purpose of this study is to investigates how green entrepreneurial self-efficacy (GESE) influences environmental performance (EP) in the Gauteng province: the mediating and moderating role of green innovation (GI) and green purchase behaviour (GPB). Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10014443251
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Young generation and environmental friendly awareness : does it the impact of green advertising?
Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166
use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by … products information, so this research focuses deeper on examining how much green advertising, green knowledge, and eco … questions representing indicator of 4 variables. The result showed that green advertising and green knowledge were able to form …
Persistent link: https://www.econbiz.de/10012604165
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Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong; Chiang, Chang-Tang; Kou, Tun-Chih; … - In: Business strategy and the environment 26 (2017) 5, pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10012307855