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Conceptual expansion and approaches to the concept of alternative economy

Sarkar, Dev Narayan; Kundu, Kaushik - In: Global journal of emerging market economies 12 (2020) 3, pp. 257-282

Persistent link: https://www.econbiz.de/10012388096

Developing a conceptual model of small independent retailers in developing economies : the roles of embeddedness and subsistence markets

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 176-193

Persistent link: https://www.econbiz.de/10011628000

Conceptual expansion of the discipline of rural marketing : an objective analysis

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: Vision : the journal of business perspective 20 (2016) 3, pp. 169-183

Persistent link: https://www.econbiz.de/10011667338

The overlap spaces of alternative economy and subaltern businesses : a study of emigrant peddlers

Sarkar, Dev Narayan; Kundu, Kaushik - In: Journal of economic structures : JES; the official … 7 (2018) 30, pp. 1-24

Subalterns constitute the large majority of the members of any social system and are closely associated with the geopolitics of any geographical area. Subalterns have often created alternative economies through their networks of solidarity to rally themselves against the hegemonic scourge of...

Persistent link: https://www.econbiz.de/10011972293

Constructing a conceptual model of purchase behaviour of village shopkeepers : a study of small rural retailers in Eastern India

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: Journal of retailing and consumer services 28 (2016), pp. 1-16

Persistent link: https://www.econbiz.de/10011433735

Sustainable agrarian subaltern development through technology intervention : an experimental study of the interventions by Indian Farmers Fertilizer Cooperative Limited

Kundu, Amit; Sarkar, Dev Narayan; Bhattacharya, Arabinda - In: Journal of social and economic development 22 (2020) 1, pp. 142-159

Persistent link: https://www.econbiz.de/10012300015

Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation

Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177

Persistent link: https://www.econbiz.de/10014251410

Factors influencing technology adoption amongst small retailers : insights from thematic analysis

Aithal, Rajesh K.; Choudhary, Vikram; Maurya, Harshit; … - In: International journal of retail and distribution management 51 (2023) 1, pp. 81-102

Persistent link: https://www.econbiz.de/10013552684

The overlap spaces of alternative economy and subaltern businesses: A study of emigrant peddlers

Sarkar, Dev Narayan; Kundu, Kaushik - In: Journal of Economic Structures 7 (2018) 30, pp. 1-24

Persistent link: https://www.econbiz.de/10013288231

Storm in a Milk-Cup : Oreo in India

Sarkar, Dev Narayan - In: The IUP journal of business strategy : IJBS 10 (2013) 1, pp. 31-45

Persistent link: https://www.econbiz.de/10009756766