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Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Kim, Seo Young; Schmitt, Bernd; Magnenat-Thalmann, Nadia - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10012016690

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065

Persistent link: https://www.econbiz.de/10012177831

Digital Customer Twins : eine neue Ära der Marktforschung

Klinke, Tobias; Schmitt, Bernd; Fadl, Nader - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 2, pp. 12-17

Persistent link: https://www.econbiz.de/10014560669

Branding in a hyperconnected world : refocusing theories and rethinking boundaries

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments : The Case of Business Executives

Dubé, Laurette; Chattopadhyay, Amitava; Schmitt, Bernd; … - 2011

Global segments (e.g., business executives, MTV-nurtured teenagers) evolve from worldwide-shared activities that over time shape customer expectations. We argue that homogenization of expectations in global segments is not perfect. We identify forces that drive customer expectations towards...

Persistent link: https://www.econbiz.de/10014105730

Experiential AR/VR : a consumer and service framework and research agenda

Zarantonello, Lia; Schmitt, Bernd - In: Journal of service management 34 (2023) 1, pp. 34-55

Persistent link: https://www.econbiz.de/10013537614

Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing

Hofstetter, Reto; Bellis, Emanuel de; Brandes, Leif; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 705-711

Persistent link: https://www.econbiz.de/10013454717

Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines

Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270

Persistent link: https://www.econbiz.de/10014531212

Unveiling the mind of the machine

Clegg, Melanie; Hofstetter, Reto; Bellis, Emanuel de; … - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 342-361

Persistent link: https://www.econbiz.de/10014634467

How consumers behave in a crisis : international lessons (and innovations) from COVID-19

Wood, Stacy - In: Journal of international marketing 30 (2022) 2, pp. 5-12

Persistent link: https://www.econbiz.de/10013257801