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Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
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Brand Orientation – A Strategy for Survival
Urde, Mats - In: Journal of Consumer Marketing 11 (1994) 3, pp. 18-32
Brand orientation means that the formulation of company strategy is based on brands. By focussing the company …′s commitment and resources on building, developing and nurturing brands, a platform for a sustainable competitive strategy is … management capable of exploiting the potential of brands may obtain long term competitive advantages – a strategy for survival in …
Persistent link: https://www.econbiz.de/10014849106
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Reconnecting with Customers – Building Brands and Profits in the Relationship Age
Dalgic, Tevfik - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372
Persistent link: https://www.econbiz.de/10014849574
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Global Marketing and Advertising
Vandermerwe, Sandra - In: International Marketing Review 15 (1998) 3, pp. 234-235
Persistent link: https://www.econbiz.de/10014828021
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Towards an integrated approach to corporate branding – an empirical study
Einwiller, Sabine; Will, Markus - In: Corporate Communications: An International Journal 7 (2002) 2, pp. 100-109
Based on the findings of an empirical study among communication executives in 11 multinational companies we propose an increasingly integrated approach to corporate branding. Key aspects which support our claim are the growing importance of the financial community, the augmenting skills shortage...
Persistent link: https://www.econbiz.de/10014691527
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Local perceptions of the reimaging process
Reiser, Dirk; Crispin, Stuart - In: Journal of Place Management and Development 2 (2009) 2, pp. 109-124
Purpose – The purpose of this paper is to explore local perceptions of the process of place reimaging, and the forces that influence this process. As locals engage with a place more frequently than visitors, they are better placed to get an “insider's view” of reimaging and the forces that...
Persistent link: https://www.econbiz.de/10014899154
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Stakeholder mobilisation and sports stadium regeneration : antecedent factors underpinning the formation of the our Tottenham community network
Panton, Mark; Walters, Geoff - In: European Sport management quarterly : ESMQ 19 (2019) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10012177381
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Unchaining supply chains : transformative leaps toward regenerating social-ecological systems
Gualandris, Jury; Branzei, Oana; Wilhelm, Miriam; … - In: The journal of supply chain management 60 (2024) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10014468697
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Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine - In: Qualitative market research : an international journal 17 (2014) 2, pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
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Two decades of sustainable supply chain management in the fashion business, an appraisal
Khurana, Karan; Ricchetti, Marco - In: Journal of fashion marketing and management 20 (2016) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011575441