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Explaining consumer choice
Foxall, Gordon R. - 2007
Persistent link: https://www.econbiz.de/10004886514
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Context and cognition in consumer psychology : how perception and emotion guide action
Foxall, Gordon R. - 2018
Persistent link: https://www.econbiz.de/10011593867
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When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets
Bonafé‐Pontes, Andressa A.; Oliveira‐Castro, Jorge M. - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084171
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The theory of the marketing firm
Foxall, Gordon R. - In: Managerial and Decision Economics 41 (2019) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012084176
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The marketing firm: Retailer and consumer contingencies
Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084182
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The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084187
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The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar - In: Managerial and Decision Economics (2019)
Persistent link: https://www.econbiz.de/10012084188
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355