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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate‐Level Marketing
Corti, Paolo - In: European Journal of Marketing 37 (2003) 7/8, pp. 1142-1144
Persistent link: https://www.econbiz.de/10014722109
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Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng; Ahlstrom, David; Chen, Shuyuan; Liu, Julie; … - In: Asia Pacific : journal of human resources 53 (2015) 1, pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Employer branding in power industry
Heilmann, Pia; Saarenketo, Sami; Liikkanen, Katja - In: International journal of energy sector management : IJESM 7 (2013) 2, pp. 283-302
Persistent link: https://www.econbiz.de/10009790248
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Reputation and brand management by political parties : party vetting of election candidates in Canada
Marland, Alexander J.; DeCillia, Brooks - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10012289893
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The factors which lead brands to use social media in external corporate communication
Emeksiz, Gulcin Ipek - In: International journal of social sciences : IJoSS 8 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012101680
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The possible risks of using Facebook in corporate commnication
Emeksiz, Gulcin Ipek - In: International journal of business & management : IJoBM 7 (2019) 2, pp. 30-42
Persistent link: https://www.econbiz.de/10012198507
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Icon, iconography, iconology: Visual branding, banking and the case of the bowler hat
Davison, Jane - In: Accounting, Auditing & Accountability Journal 22 (2009) August, pp. 883-906
the context of the difficulties and shortcomings of accounting for brands. A conceptual framework is constructed, based in … almost silent regarding brands, in line with regulation. In response to the greater competition that accompanied deregulation …
Persistent link: https://www.econbiz.de/10009318123
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166