Afridi, Sajjad Ahmad; Gul, Sajida; Haider, Maqsood; … - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 214-228
Corporate social responsibility plays a significant role in getting sustainable edge over competitors, gaining profits and enhancing business affairs with customers. The purpose of the study is to analyze the perception of consumers regarding the CSR and its impact on customers' loyalty while...