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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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Ode to Alda
Thyroff, Anastasia E. - In: Marketing theory 20 (2020) 2, pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
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A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242