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Can marketing practice keep up with Europe's ageing population?
Bruning, Edward R.; Hu, Michael Y.; Hao, Wei (Andrew) - In: European journal of marketing : EJM 43 (2009) 11, pp. 1281-1289
Persistent link: https://www.econbiz.de/10008342525
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Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.; Hu, Michael Y.; Hao, Wei Andrew - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
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Profitability, firm size, efficiency and flexibility in the US domestic airline industry
Bruning, Edward R. - In: International journal of transport economics : IJTE 15 (1988) 3, pp. 313-327
Persistent link: https://www.econbiz.de/10001056908
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The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
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The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10010072578
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Market liberalization and operating efficiency in the international aviation industry
Bruning, Edward R. - In: International journal of transport economics : IJTE 18 (1991) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10001114638
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Image, performance, attitudes, trust, and loyalty in financial services
Akhgari, Mehdi; Bruning, Edward R.; Finlay, Jesse; … - In: International Journal of Bank Marketing 36 (2018) 4, pp. 744-763
Purpose: The purpose of this paper is twofold: first, to determine the extent to which hedonic and utilitarian attitudes and loyalty are influenced by perceived financial performance (PFP) and executive compensation plan image (ECPI) in financial services; second, the authors evaluate...
Persistent link: https://www.econbiz.de/10012068879
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An analysis of technical and allocative efficiency in the regulated common motor carrier industry
Bruning, Edward R. - 1981
Persistent link: https://www.econbiz.de/10000729550
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The relationship between organizational commitment and market orientation
Sivaramakrishnan, Subramanian; Zhang, David Di; … - In: Journal of strategic marketing 16 (2008) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10003739397
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The effects of perceived interdependence structure on relationship quality : a study of the Indian corporate customer-bank relationship
Dash, Satyabhusan; Bruning, Edward R.; Guin, Kalyan Ku - In: Praj̄nȧn : journal of social and management sciences 36 (2007/08) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10003891477