of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …. Topics discussed include green energy, the liberalization of the electricity industry, and the relationship between consumers …

investigate the effects of this construct on consumers ' responses using data from two European countries. Design … overall brand equity. Findings also corroborate the positive impact of brand equity on consumers ' responses. In addition, the … sample of consumers in two European countries. It also enriches the brand equity literature by empirically examining the …