Showing 91 - 100 of 347
Persistent link: https://www.econbiz.de/10014945846
This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and to profile complainers and non‐complainers with regard to psychographic variables, attitudes towards businesses in general,...
Persistent link: https://www.econbiz.de/10014945923
Purpose – The purpose of this paper is to examine how consumers respond to environmental claims of three types contained in promotional messages attributed to one respected “green” brand and one mainstream leisure clothing. Design/methodology/approach – A mall‐intercept...
Persistent link: https://www.econbiz.de/10014946091
Purpose – The purpose of this paper is to investigate money attitudes and credit card usage, between compulsive and non‐compulsive buyers, of young Australians. It also serves to validate the money attitude scale (MAS) using an Australian sample. Design/methodology/approach – Data were...
Persistent link: https://www.econbiz.de/10014946119
Purpose – The paper aims to investigate the different forms of retaliatory responses towards unsatisfactory service encounters experienced by Australian consumers. It further compares demographic and psychographic profiles of complainers versus non‐complainers. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014946128
Purpose – The purpose of this paper is to compare the perceptions of agencies, advertisers, and media consumers on the blurring practices commonly used to confuse editorial and advertising. Design/methodology/approach – A self‐administered questionnaire was mailed out to three sample...
Persistent link: https://www.econbiz.de/10014946158
Purpose – The purpose of this paper is to describe the development of a scale (SITUZAP) to measure the situational factors that trigger channel switching, specifically within the television environment. Design/methodology/approach – The domain construct is defined and 14 potential scale...
Persistent link: https://www.econbiz.de/10014946199
Purpose – This paper aims to examine the effect of three levels of historical nostalgia on respondents' cognitions, attitude towards the advert, attitude toward the brand, and purchase intention. Design/methodology/approach – A total of 292 respondents exposed to broadcast‐style...
Persistent link: https://www.econbiz.de/10014946251
Purpose – This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. Design/methodology/approach – A convenience sampling method was employed. A total of 600 self‐administered questionnaires were...
Persistent link: https://www.econbiz.de/10014946271
Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014946326