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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands

Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159

Persistent link: https://www.econbiz.de/10009490224

A typology of internet users based on comparative affective states : evidence from eight countries

Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 153-173

Persistent link: https://www.econbiz.de/10009718546

A typology of internet users based on comparative affective states: evidence from eight countries

Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1, pp. 153-173

Persistent link: https://www.econbiz.de/10010071300

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1160

Persistent link: https://www.econbiz.de/10009806439

Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram

Michaelidou, Nina; Christodoulides, George; Presi, Caterina - In: European Journal of Marketing 56 (2021) 4, pp. 949-967

Purpose: Limited research has examined the segment of ultra-high-net-worth individuals (UHNWIs). This study aims to explore how this segment self-presents with regard to luxury on Instagram. Design/methodology/approach: We use a qualitative research approach to content-analyze 815 publicly...

Persistent link: https://www.econbiz.de/10012638176

Measuring perceived brand luxury : an evaluation of the BLI scale

Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 395-405

Persistent link: https://www.econbiz.de/10003847296

Shopping motives as antecedents of e-satisfaction and e-loyalty

Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197

Persistent link: https://www.econbiz.de/10008841663

Determinants of healthy eating : a cross-national study on motives and barriers

Michaelidou, Nina; Christodoulides, George; Torova, Katerina - In: International journal of consumer studies 36 (2012) 1, pp. 17-22

Persistent link: https://www.econbiz.de/10009491781

Determinants of social media adoption by B2B organizations

Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: Industrial marketing management : the international … 51 (2015), pp. 89-99

Persistent link: https://www.econbiz.de/10011422756

The impact of comparative affective states on online brand perceptions : a five-country study

Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454

Persistent link: https://www.econbiz.de/10011342712

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