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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Leadership on trial
Gandz, Jeffrey
;
Crossan, Mary
;
Seijts, Gerard
;
Sapp, Stephen
- In:
Cross-enterprise leadership : business leadership for …
,
(pp. 195-231)
.
2010
Persistent link: https://www.econbiz.de/10008905135
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The impact of organizational values on the effectiveness of market-oriented behaviors
Meehan, Sean A.
;
Barwise, Patrick
;
Vandenbosch, Mark B.
; …
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 105-130
Persistent link: https://www.econbiz.de/10003579957
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
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4
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
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5
Perceived variance and preference for sequences of outcomes
Dolansky, Eric
;
Vandenbosch, Mark B.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 285-292
Persistent link: https://www.econbiz.de/10009625103
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Competitor orientation and the evolution of business markets
Bendle, Neil
;
Vandenbosch, Mark B.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 781-795
Persistent link: https://www.econbiz.de/10010468392
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8
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Product and price competition in a two-dimensional vertical differentiation model
Vandenbosch, Mark B.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
2
,
pp. 224-249
Persistent link: https://www.econbiz.de/10001186782
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10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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