Narrow search
Showing 61 - 70 of 87,235
Cover Image
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Cover Image
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Cover Image
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.; Dadzie, Charlene; Davari, Arezoo; … - In: The journal of product & brand management 24 (2015) 6, pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Cover Image
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Cover Image
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Cover Image
The importance of intrinsic and extrinsic sparkling wine characteristics and behavior of sparkling wine consumers in Coratia
Forbes-Brown, Shelicia; Micheels, Eric T.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 28 (2016) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10011536167
Cover Image
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Cover Image
Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems
Newman, Christopher L.; Turri, Anna M.; Howlett, Elizabeth - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 505-519
Persistent link: https://www.econbiz.de/10010467240
Cover Image
Does culture matter to Chinese consumers? : empirical evidence
Elliott, Greg; Tam, Charles Chin Chiu - In: Australasian marketing journal 22 (2014) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10010472731
Cover Image
Consumer ethnocentrism, economic animosity and the role of media : the case of Greek products
Zairis, Antonios; Dimakakos, Dimitrios - In: Journal of euromarketing 22 (2013) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10010400352