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Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu; Harvey, John; Resnick, Sheilagh - In: Journal of customer behaviour 18 (2019) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
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Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran - In: Tourism management perspectives : TMP 35 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012296732
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Point and click data : an assessment of editorial perceptions and recommendations for the peer-review process in the new data frontier
Thibodeau, Jay C.; Williams, L. Tyler; Witte, Annie L. - In: The journal of information systems : JIS ; a semiannual … 33 (2019) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10012111187
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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Social media and financial institutions in the Indian context
Bawre, Snehal; Kar, Sujata - In: International journal of economics and business research 18 (2019) 3, pp. 343-355
Persistent link: https://www.econbiz.de/10012155916
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Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Köseoglu, … - In: Journal of travel and tourism marketing 40 (2023) 9, pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
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Tourists' selfies storytelling : preferences, intentions, and concerns for practise in the tourism and hospitality industry
Elshaer, Abdallah; Huang, Rong; Marzouk, Asmaa - In: Journal of vacation marketing 30 (2024) 3, pp. 459-478
Persistent link: https://www.econbiz.de/10014631990
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2023
Persistent link: https://www.econbiz.de/10014248454
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Implications of revenue models and technology for content moderation strategies
Liu, Yi; Yildirim, Pinar; Zhang, Z. John - In: Marketing science 41 (2022) 4, pp. 403-419
Persistent link: https://www.econbiz.de/10013364015