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What comes after postmodernism? : implications for marketers

Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74

Persistent link: https://www.econbiz.de/10010519591

Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916

Persistent link: https://www.econbiz.de/10010436999

Postmodern marketing

Brown, Stephen; Brown, Stephen Walter - 1995 - 1. publ.

Persistent link: https://www.econbiz.de/10000507753

Marketing communications in a post-modern world

Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42

Persistent link: https://www.econbiz.de/10011504054

Marketing communications in a postmodern world

Firat, A. Fuat; Christensen, Lars Thøger - In: Marketing communication : new approaches, technologies, …, (pp. 215-235). 2005

Persistent link: https://www.econbiz.de/10003247677

Redefining B2B relationship marketing : insight form postmodern Alibaba

Cockayne, David - In: Journal of customer behaviour 15 (2016) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10011655455

Functional food marketing : the Hungarian market case

Nagy, Szabolcs - 2010

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

Persistent link: https://www.econbiz.de/10011282130

Segmentation marketing : new methods for capturing business markets

Berrigan, John; Finkbeiner, Carl - 1992 - 1. ed

Persistent link: https://www.econbiz.de/10000854741

Endverbrauchersegmentierung auf dem deutschen Markt für Hart-, Schnitt- und Weichkäse und Konsequenzen für das Marketing der Anbieter

Annas, Fabian - 1994

Persistent link: https://www.econbiz.de/10000881365

Segmentation and positioning for strategic marketing decisions

Myers, James H. - 1996

Persistent link: https://www.econbiz.de/10000584302

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