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Consumer ethics: an application and empirical testing of the Hunt‐Vitell theory of ethics

Vitell, Scott J.; Singhapakdi, Anusorn; Thomas, James - In: Journal of Consumer Marketing 18 (2001) 2, pp. 153-178

Analyzes how consumers make decisions involving ethical issues. In particular, investigates the extent to which consumers rely on ethical norms (deontology) versus the perceived consequences of behaviors (teleology) in forming their ethical judgments and in determining behavioral intentions in...

Persistent link: https://www.econbiz.de/10014848259

Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society

Sin, Leo Y.M.; So, Stella L.M.; Yau, Oliver H.M.; … - In: Journal of Consumer Marketing 18 (2001) 4, pp. 348-367

Women’s current high levels of education and participation in the labor force have focused attention on their changing lifestyles and consumption patterns, which create a challenge to marketers who are desperate to explore this new market opportunity. This study investigates the significance...

Persistent link: https://www.econbiz.de/10014848266

Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 20 (2003) 3, pp. 189-191

Looks at how sex has an effect on advertising, albeit that it is misused and misdirected at times. Stresses that these types of advertisements are aimed at both male and female markets, depending on the product type – though some are aimed at both sexes. Concludes that often the end does not...

Persistent link: https://www.econbiz.de/10014848325

Which decision heuristics are used in consideration set formation?

Laroche, Michel; Kim, Chankon; Matsui, Takayoshi - In: Journal of Consumer Marketing 20 (2003) 3, pp. 192-209

This study empirically investigates consumers’ use of five heuristics (conjunctive, disjunctive, lexicographic, linear additive, and geometric compensatory) in the consideration set formation, a critical first phase before actual choice behavior. Data were collected on the selection of beer...

Persistent link: https://www.econbiz.de/10014848326

The effect of attitude and perception on consumer complaint intentions

Kim, Chulmin; Kim, Sounghie; Im, Subin; Shin, Changhoon - In: Journal of Consumer Marketing 20 (2003) 4, pp. 352-371

among generalized personal antecedents, attitudinal and perceptual mediators, and customer’s complaint intentions. The …, provides managerial implications that suggest ways firms can manage customers’ complaints to enhance customer satisfaction. …

Persistent link: https://www.econbiz.de/10014848338

Shopping for Identity

Dietz, Janis - In: Journal of Consumer Marketing 21 (2004) 2, pp. 158-159

Persistent link: https://www.econbiz.de/10014848386

A cross‐national study on children's purchasing behavior and parental response

Wimalasiri, Jayantha S. - In: Journal of Consumer Marketing 21 (2004) 4, pp. 274-284

Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255 parents selected from the Fiji Islands, Tonga and the Cook Islands were interviewed using a structured questionnaire...

Persistent link: https://www.econbiz.de/10014848404

Collaborative structure between Japanese high‐tech manufacturers and consumers

Washida, Yuichi - In: Journal of Consumer Marketing 22 (2005) 1, pp. 25-34

Purpose – This is a study that aims to explore a new conception of marketing management based on the analyses of the demand side in Japanese high‐tech industries. Currently, due to the rapid development of technologies, conventional marketing and management methodologies sometimes cannot...

Persistent link: https://www.econbiz.de/10014848437

Internet community forums: an untapped resource for consumer marketers

Pitta, Dennis A.; Fowler, Danielle - In: Journal of Consumer Marketing 22 (2005) 5, pp. 265-274

Purpose – To explore an emerging area in internet practice that has implication for consumer marketers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice....

Persistent link: https://www.econbiz.de/10014848474

The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever

Ferguson, Rick; Hlavinka, Kelly - In: Journal of Consumer Marketing 23 (2006) 6, pp. 357-361

marketing principles, companies can do a better job of retaining all customers, specifically those customers who are not in the … comes from 20 percent of their customers. However, by applying specific marketing principles, companies can do a better job … of retaining all customers, specifically those customers who are not in the top 20 percent of revenue …

Persistent link: https://www.econbiz.de/10014848552