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Integrated marketing communications and their effects on customer switching intention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16

Persistent link: https://www.econbiz.de/10011633577

Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia

Heinrichs, John H.; Aali, Abdulrahman Yousef al-; Lim, … - In: Journal of global marketing 29 (2016) 1/5, pp. 85-97

Persistent link: https://www.econbiz.de/10011654069

Enhancing customer retention in case of service elimination? : an empirical investigation in telecommunications

Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina - 2018

Persistent link: https://www.econbiz.de/10012011551

An empirical investigation of the switching process in retail banking

Eappen, Neetha J.; Pavithran, K. B. - In: South Asian journal of management : SAJM 24 (2017) 2, pp. 116-135

Persistent link: https://www.econbiz.de/10011772286

Exploring the moderating effects of relationship inertia and switching cost on automated service quality-customer statisfaction-retention link in a CRM ecosystem : empirical eviden...

Baksi, Arup Kumar; Parida, Bivraj Bhusan - In: Paradigm : the journal of Institute of Management Technology 16 (2012) 1, pp. 51-69

Persistent link: https://www.econbiz.de/10011758502

Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127

Persistent link: https://www.econbiz.de/10011745486

The role of switching cost in the e-service recovery framework among banking customers

Jose, Ajay; Mathew, Sonia; Rejikumar G.; Chacko, Dony Peter - In: International journal of quality and service sciences 14 (2022) 1, pp. 86-109

Persistent link: https://www.econbiz.de/10012884465

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

Ali, Mazhar; Amir, Dr.Huma; Ahmed, Masood - 2022

While majority of earlier studies have examined service quality,student satisfaction, and university image as determinants ofstudent loyalty, university switching costs have largely beenignored. This study includes university switching costs withperceived service quality (perceived academic...

Persistent link: https://www.econbiz.de/10014110907

Do perceptions of switching costs vary across customers' household purchase decision roles?

Tesfom, Goitom - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 511-529

Persistent link: https://www.econbiz.de/10013415455

Punitive switching costs and behavioral responses in the context of contractual services

Chuang, Yi-Fei; Dinh, Cong-Minh; Lu, Wei-Min - In: Management research review 46 (2023) 11, pp. 1559-1584

Persistent link: https://www.econbiz.de/10014430793