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Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia; Siomkos, George J. - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
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Internet-banking customer analysis based on perceptions of service quality in Taiwan
Liang, Chih-Chin; Wu, Pei-Ching - In: Total quality management & business excellence : an … 26 (2015) 5/6, pp. 550-568
Persistent link: https://www.econbiz.de/10011305706
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Understanding customer‐specific factors underpinning internet banking adoption
Yousafzai, Shumaila; Yani‐de‐Soriano, Mirella - In: International Journal of Bank Marketing 30 (2012) 1, pp. 60-81
Purpose – The purpose of this paper is to deepen our understanding of customers' actual internet banking behaviour by combining the construct of technology readiness with the technology acceptance model and demographics, such as age and gender, into one integrated framework....
Persistent link: https://www.econbiz.de/10014760035
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Econometric investigation of internet banking adoption in Greece
Giordani, Georgia; Floros, Christos; Judge, Guy - In: Journal of economic studies 41 (2014) 4, pp. 586-600
Persistent link: https://www.econbiz.de/10011338465
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Consumers' changing financial behavior during the COVID-19 lockdown : the case of Internet banking use in Greece
Bechlioulis, Alexandros P.; Karamanis, Dimitrios - In: Journal of financial services marketing 28 (2023) 3, pp. 526-543
Persistent link: https://www.econbiz.de/10014336234
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740