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Internal marketing impact on business performance in a retail context

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 600-628

Persistent link: https://www.econbiz.de/10009521970

Male and female attitudes towards stereotypical advertisements : a paired country investigation

Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160

Persistent link: https://www.econbiz.de/10009711750

Market orientation and performance: An empirical investigation in the retail industry in Greece

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: Journal of retailing and consumer services 14 (2007) 2, pp. 137-149

Persistent link: https://www.econbiz.de/10007396800

Internal marketing impact on business performance in a retail context

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 7, pp. 600-628

Persistent link: https://www.econbiz.de/10008262095

Internal marketing impact on business performance in a retail context

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6-7, pp. 600-628

Persistent link: https://www.econbiz.de/10008275544

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160

Persistent link: https://www.econbiz.de/10010070564

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate Communications: An International Journal 18 (2013) 1, pp. 135-160

Purpose – The purpose of this paper is to investigate the differences in male and female attitudes and establish a causal relationship between general (a priori) attitudes towards female stereotypical advertisements and attitudes towards specific advertising stimuli, providing evidence from...

Persistent link: https://www.econbiz.de/10014691824

Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece

Theodoridis, Prokopis K.; Chatzipanagiotou, Kalliopi C. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 708-734

Persistent link: https://www.econbiz.de/10009525835

Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context

Theodoridis, Prokopis K.; Panigyrakis, George S. - In: European retail research 24 (2010) 2, pp. 33-67

Persistent link: https://www.econbiz.de/10008760378

Shopping centre image attributes effects on consumer´s satisfaction and loyalty in Greece : evidence at the intial stages of the economic crisis

Theodoridis, Prokopis K.; Panapoulos, Anastasios P. - In: European retail research 26 (2012) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009541448