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Internalising a brand across c...
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Brand management
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De Chernatony, Leslie
88
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76
Buil, Isabel
52
Chernatony, Leslie de
49
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
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Veloutsou, Cleopatra
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Dall'Olmo Riley, Francesca
7
Jevons, Colin
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Merrilees, Bill
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Drury, Susan
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Montaner, Teresa
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Bravo, Rafael
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Martinez, Eva
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Tarnovskaya, Veronika V.
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Abimbola, Temi
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Bernath, Ratna
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Cottam, Susan Louise
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Knox, Simon
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Daniels, Kevin
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Guest, Duncan
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Halliburton, Chris
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Hem, Leif E.
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Johnson, Gerry
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Martínez Salinas, Eva
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Suvatjis, Jean
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
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Branded lives : the production and consumption of meaning at work
1
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181
Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of marketing management : MM
14
(
1998
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
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182
Internal brand factors driving successful financial services brands
Chernatony, Leslie de
;
Susan Cottam
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Saved in:
183
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
184
Harnessing the power of database marketing
Lewington, John
;
Chernatony, Leslie de
;
Brown, Ann
- In:
Journal of marketing management : MM
12
(
1996
)
4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10007000779
Saved in:
185
Integrated brand building using brand taxonomies
Chernatony, Leslie de
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 40-45
Persistent link: https://www.econbiz.de/10007002650
Saved in:
186
The Service Brand as Relationships Builder
Dall'Olmo Riley, Francesca
;
Chernatony, Leslie de
- In:
British journal of management : BJM
11
(
2000
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10007179622
Saved in:
187
Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de
;
Harris, Fiona J.
; …
- In:
The service industries journal
24
(
2004
)
2
,
pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
Saved in:
188
Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
Saved in:
189
Testing Gronroos' Model in the Financial Services Sector
Sanghera, Jackie
;
Chernatony, Leslie de
;
Brown, Ann
- In:
The service industries journal
22
(
2002
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006259803
Saved in:
190
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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