//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internalising a brand across c...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
50
Markenführung
44
Markenartikel
34
Brand
31
Brand image
27
Consumer behaviour
26
Markenimage
24
Brands
20
Konsumentenverhalten
18
United Kingdom
15
Brand equity
9
Ireland
9
Employees
8
Großbritannien
8
Markenpolitik
8
Bank
7
Irland
7
USA
7
United States
7
Führungsstil
6
International marketing
6
Leadership style
6
Marketing
6
Spain
6
Advertising
5
Banking
5
Brand identity
5
Corporate culture
5
Financial services
5
Produktmanagement
5
Social Web
5
Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
4
Cluster analysis
4
Consumers
4
more ...
less ...
Online availability
All
Undetermined
65
Free
3
Type of publication
All
Article
191
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
research-article
34
Aufsatz im Buch
9
Book section
9
Reprint
5
conceptual-paper
5
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliographie
2
Mehrbändiges Werk
2
Multi-volume publication
2
review-article
2
non-article
1
review
1
more ...
less ...
Language
All
English
125
Undetermined
93
Spanish
2
Author
All
De Chernatony, Leslie
88
de Chernatony, Leslie
76
Buil, Isabel
52
Chernatony, Leslie de
49
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Tarnovskaya, Veronika V.
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
The journal of brand management : an international journal
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
Branded lives : the production and consumption of meaning at work
1
British journal of management : BJM
1
Business, society and politics : multinationals in emerging markets
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
more ...
less ...
Source
All
OLC EcoSci
77
ECONIS (ZBW)
73
Other ZBW resources
43
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
Showing
11
-
20
of
220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
12
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
13
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
Saved in:
14
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
15
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
16
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
17
Brand building
De Chernatony, Leslie
- In:
The marketing book
,
(pp. 372-394)
.
2003
Persistent link: https://www.econbiz.de/10001725180
Saved in:
18
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
19
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
20
Brand price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->