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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10004197986
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004505116
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2002 - Repr.
Persistent link: https://www.econbiz.de/10004778880
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10004863321
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Surfacing values tension in corporate brands
De Chernatony, Leslie - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 18-20
Persistent link: https://www.econbiz.de/10002539242
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie; Daniels, Kevin; Johnson, Gerry - 1992
Persistent link: https://www.econbiz.de/10000140406
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Developing pan-European brands in the single European market
De Chernatony, Leslie; Bernath, Ratna - 1992
Persistent link: https://www.econbiz.de/10000140409
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Towards the holy grail of defining "brand"
De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294