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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029

Persistent link: https://www.econbiz.de/10011773816

Managing brand identity : effects on the employees

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23

Persistent link: https://www.econbiz.de/10011617832

Strategic brand planning : the way for brands to succeed in the 1990's

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10004197986

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, Leslie - 2010 - 3. ed.

Persistent link: https://www.econbiz.de/10004505116

From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, Leslie - 2002 - Repr.

Persistent link: https://www.econbiz.de/10004778880

Towards the holy grail of defining "brand"

De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105

Persistent link: https://www.econbiz.de/10009870705

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, Leslie - 2006 - 2nd ed

Persistent link: https://www.econbiz.de/10004863321

"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of business ethics : JBE 162 (2020) 3, pp. 577-592

Persistent link: https://www.econbiz.de/10012208580

Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.

McDonald, Malcolm; de Chernatony, Leslie; Harris, Fiona - 2001

Examines the issues associated with the creation and development of service brands in corporate branding. Initially considers the increasing importance of the services sector, the appropriateness of corporate versus individual branding and how service organisations have challenged the...

Persistent link: https://www.econbiz.de/10009463055

Medición del valor de marca desde un enfoque formativo

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Cuadernos de Gestión (2010)

[ES] Las empresas necesitan medir el valor de sus marcas para poder tomar las mejores decisiones tácticas y estratégicas relativas a estos activos intangibles. Es por ello que este trabajo desarrolla un instrumento de medida del valor de marca utilizando un enfoque formativo. A diferencia de...

Persistent link: https://www.econbiz.de/10011277681