Wigley, Stephen M.; Moore, Christopher M.; Birtwistle, Grete - In: International Journal of Retail & Distribution Management 33 (2005) 7, pp. 531-544
Purpose – To explore the factors crucial to international fashion retailer success and evaluate how internationalisation could be controlled efficiently by a firm. Design/methodology/approach – The study adopts a qualitative approach in the form of case studies of two international fashion...