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The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia

Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221

practitioners, this study suggests the importance of engaging with celebrities to endorse their brands. At the same time, to avoid … their brands. …

Persistent link: https://www.econbiz.de/10012262031

Examining the role of word of mouth in purchase decision : an insight from fashion store

Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by … purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store …

Persistent link: https://www.econbiz.de/10013277287

A study of customer perception of youth towards branded fashion apparels in Chennai City

Kavitha, M.; Subramanian, S. - In: Economics & finance notes 12 (2023) 2, pp. 171-177

Persistent link: https://www.econbiz.de/10014442742

Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

Art-derived designs promote the inconspicuous consumption of fashion bags

Wang, Manqian; Kim, Eunyoung; Du, Bo - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 263-278

Persistent link: https://www.econbiz.de/10014291553

Exploring the brand's world-as-asemblage : the brand as a market shaping device

Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166

Persistent link: https://www.econbiz.de/10010511373

Mastering survivorship : how brands facilitate the transformation to heroic survivor

Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82

Persistent link: https://www.econbiz.de/10011417102

Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level

Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292

Persistent link: https://www.econbiz.de/10011432236

Top global firms' use of brand profile pages on SNS for marketing communication

Gaur, Sanjaya Singh; Saransomrurtai, Chayanin; … - In: Journal of internet commerce 14 (2015) 3, pp. 316-340

Persistent link: https://www.econbiz.de/10011432435

Brand meaning rigidity in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228

Persistent link: https://www.econbiz.de/10011286475