Developing approaches for understanding customer perceived value is a priorityfor managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance serviceprovider. In contrast to value models in previous empirical...

Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...