Purpose – Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores as a market entry mechanism employed by luxury fashion retailers. Design/methodology/approach – The paper employs an interpretive research position, utilising qualitative...

Purpose – The aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product. Design/methodology/approach – Based on previous literature, this study established hypotheses to compare US and Taiwan college students for...

Franchising is fast becoming one of the most popular entry mode strategies for international retail companies when moving into international markets. Academic research, however, has only recently begun to examine international franchising within the context of retailer internationalisation. A...

Sparks, in a case study of the takeover of The Southland Corporation (USA) by Ito‐Yokado and Seven‐Eleven Japan, raised a number of fundamental questions about the nature of retail internationalisation and our understanding of the subject. This paper returns to this subject and, using an...