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To Whom Do Advertising Creatives Write? An Inferential Answer
Kover, Arthur J.; James, William L.; Sonner, Brenda S. - In: Journal of advertising research 37 (1997) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10006527525
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Creativity vs. Effectiveness? An Integrating Classification for Advertising
Kover, Arthur J.; Goldberg, Stephen M.; James, William L. - In: Journal of advertising research 35 (1995) 6, pp. 29-40
Persistent link: https://www.econbiz.de/10006535461
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Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: The journal of business & industrial marketing 26 (2011) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10008770278
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An exploratory study of factors associated with customer perceptions of paying above and below market prices
Fink, Robert C.; Hatten, Kenneth J.; James, William L. - In: International journal of revenue management : IJRM 4 (2010) 1, pp. 69-91
Persistent link: https://www.econbiz.de/10009888331
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Business faculty members' emotional response to institutional service
Comer, Debra R.; James, William L. - In: Journal of the Academy of Business Education : JABE 6 (2005) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009889194
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Transaction cost economics, resource dependence theory, and customer-supplier relationships
Fink, Robert C.; Edelman, Linda F.; Hatten, Kenneth J.; … - In: Industrial and corporate change 15 (2013) 3, pp. 497-496
Persistent link: https://www.econbiz.de/10010111610
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Duration and relational choices: Time based effects of customer performance and environmental uncertainty on relational choice
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: Industrial marketing management : the international … 37 (2008) 4, pp. 367-379
Persistent link: https://www.econbiz.de/10008052181
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The effects of performance, environmental uncertainty and relational norms on customer commitments to suppliers over the duration of customer-supplier relationships
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: International journal of management and decision making … 9 (2008) 6, pp. 660-685
Persistent link: https://www.econbiz.de/10009865558
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Macneil's Relational Norms and His Non-mirrored Ends Propositions
Hatten, Kenneth J.; James, William L.; Fink, Robert C.; … - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009820747
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Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: The journal of business & industrial marketing 26 (2010) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10008851859