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Why broadened marketing has enriched marketing

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Strategisches Fakultätsmarketing : Problematik, Konzeptualisierung und Implementierung am Beispiel der Wirtschafts- und Sozialwissenschaftlichen Fakultät Nürnberg

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Die Dissertation untersucht am Beispiel der Wirtschafts- und Sozialwissenschaftlichen Fakultät Nürnberg, inwieweit die Grundsätze des strategischen Marketing auf Fakultäten anwendbar und welche Implementationsgrundsätze dabei zu beachten sind. Theoretische Basis für diese grundlegenden...

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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

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Universitätskultur : Ausgangspunkt für eine strategische Marketing-Planung an Universitäten

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Is the marketing concept always necessary?

Ward, Steven; Lewandowska, Aleksandra - In: European Journal of Marketing 42 (2008) 1/2, pp. 222-237

Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered so that it is appropriate for a...

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Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.)

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