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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430
Persistent link: https://www.econbiz.de/10011308462
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Essays on the effects of personality and fit on consumer behavior
Bekk, Magdalena - 2015
Persistent link: https://www.econbiz.de/10011311263
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Sticky rebates : loyalty rebates impede rational switching of consumers
Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - In: Journal of competition law & economics 11 (2015) 2, pp. 431-461
Persistent link: https://www.econbiz.de/10011334495
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Grocery retail dynamics and store choice
Lin, Arjen van - 2014
Persistent link: https://www.econbiz.de/10011339510
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How does pricing affect customer attrition? : evidence from packaged account holders
Bocchialini, Elisa; Ielasi, Federica; Rossolini, Monica - In: Economic notes : economic review of Banca Monte dei … 44 (2015) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10011342098
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Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.; Gournas, Dionysios I. - In: International journal of decision sciences, risk and … 5 (2013/14) 4, pp. 398-420
Persistent link: https://www.econbiz.de/10011346983