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Customer advocacy and the impa...
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Lacey, Russell
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ECONIS (ZBW)
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1
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
Saved in:
2
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
Saved in:
3
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10008177366
Saved in:
4
Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell
;
Morgan, Robert M.
- In:
The journal of business & industrial marketing
24
(
2009
)
1-2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10008229465
Saved in:
5
Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization
Morgan, Robert M.
- In:
Handbook of relationship marketing
,
(pp. 481-504)
.
2000
Persistent link: https://www.econbiz.de/10001559332
Saved in:
6
Relationship drivers of customer commitment
Lacey, Russell
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10003745484
Saved in:
7
How customer voice contributes to stronger service provider relationships
Lacey, Russell
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 137-144
Persistent link: https://www.econbiz.de/10009568249
Saved in:
8
Relationship drivers of customer commitment
Lacey, Russell
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10009884890
Saved in:
9
Building long-term patient-physician relationships
Crutchfield, Tammy Neal
;
Morgan, Robert M.
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 215-243
Persistent link: https://www.econbiz.de/10008669638
Saved in:
10
Joint venture stability and cooperation : direct, indirect and contingent effects of resource complementarity and trust
Deitz, George D.
;
Tokman, Mert
;
Richey, R. Glenn
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 862-873
Persistent link: https://www.econbiz.de/10008737498
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