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Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requi...
Sharma, Arun; Tzokas, Nikolaos; Saren, Michael; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 601-612
Persistent link: https://www.econbiz.de/10006295291
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What Information Can Relationship Marketers Obtain from Customer Evaluations of Salespeople?
Lambert, Douglas M.; Sharma, Arun; Levy, Michael - In: Industrial marketing management : the international … 26 (1997) 2, pp. 117-126
Persistent link: https://www.econbiz.de/10006316998
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Supplier Relationships: Emerging Issues and Challenges
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 26 (1997) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10006317001
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Relationship Marketing: An Agenda for Inquiry
Sharma, Arun; Sheth, Jagdish N. - In: Industrial marketing management : the international … 26 (1997) 2, pp. 87-90
Persistent link: https://www.econbiz.de/10006317002
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How Accurate Are Salespersons' Perceptions of Their Customers?
Sharma, Arun; Lambert, Douglas M. - In: Industrial marketing management : the international … 23 (1994) 4, pp. 357
Persistent link: https://www.econbiz.de/10006349417
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International e-marketing: opportunities and issues
Sheth, Jagdish N.; Sharma, Arun - In: International marketing review 22 (2005) 6, pp. 611-622
Persistent link: https://www.econbiz.de/10006230694
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Marketing in the emerging era of build-to-order manufacturing
Sharma, Arun; Laplaca, Peter - In: Industrial marketing management : the international … 34 (2005) 5, pp. 476-486
Persistent link: https://www.econbiz.de/10006236521
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Global marketing of industrial products: Are interpersonal relationships always critical?
Iyer, Gopalkrishnan R.; Sharma, Arun; Evanschitzky, Heiner - In: Industrial marketing management : the international … 35 (2006) 5, pp. 611-620
Persistent link: https://www.econbiz.de/10007264657
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Does the Salesperson Like Customers? A Conceptual and Empirical Examination of the Persuasive Effect of Perceptions of the Salesperson's Affect toward Customers
Sharma, Arun - In: Psychology & marketing 16 (1999) 2, pp. 141-162
Persistent link: https://www.econbiz.de/10006989941
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The Customer Satisfaction-Logistics Interface
Sharma, Arun; Grewal, Dhruv; Levy, Michael - In: Journal of business logistics : JBL 16 (1995) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10007009614