Similar Search Results

Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684

Persistent link: https://www.econbiz.de/10012624677

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …

Persistent link: https://www.econbiz.de/10013203503

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017

Romanova, Irina Matveevna; Noskova, Elena Viktorovna - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 177-185

Persistent link: https://www.econbiz.de/10011721479

Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 990-1008

Persistent link: https://www.econbiz.de/10011785010

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515

Persistent link: https://www.econbiz.de/10010384978

Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174

Persistent link: https://www.econbiz.de/10011540325

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008

Persistent link: https://www.econbiz.de/10010461822

Prendergast, Gerard P.; Tsang, Alex S. L.; Cheng, Ranis - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 132-146

Persistent link: https://www.econbiz.de/10010344234