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Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael; Harker, Debra; Harker, Michael - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 296-312
Persistent link: https://www.econbiz.de/10006959225
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Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael; Harker, Debra; Harker, Michael - In: Marketing intelligence & planning 23 (2005) 3, pp. 296-312
Persistent link: https://www.econbiz.de/10006959452
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People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers
Volkov, Michael; Harker, Michael; Harker, Debra - In: Journal of marketing management : MM 22 (2006) 3, pp. 379-406
Persistent link: https://www.econbiz.de/10006954718
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Who's complaining? Using MOSAIC to identify the profile of complainants
Volkov, Michael; Harker, Debra; Harker, Michael - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 296-312
Purpose – The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a...
Persistent link: https://www.econbiz.de/10014945967
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The role of strategic selling in the company turnaround process
Harker, Michael; Harker, Debra - 2009
Persistent link: https://www.econbiz.de/10003836362
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Leaving home : food choice behavior of young German adults
Harker, Debra; Sharma, Bishnu; Harker, Michael; … - In: Journal of business research : JBR 63 (2010) 2, pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
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A social cognitive approach to tackle inactivity and obesity in young Australians
Hawley, Luke; Harker, Debra; Harker, Michael - In: Journal of business research : JBR 63 (2010) 2, pp. 116-120
Persistent link: https://www.econbiz.de/10003954640
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Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca; Harker, Debra; Raciti, Maria; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
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Young adults' food motives : an Australian social marketing perspective
Piggford, Tegan; Raciti, Maria; Harker, Debra; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10003700761
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The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily; Harker, Debra; Harker, Michael - In: The marketing review 8 (2008) 2, pp. 125-146
Persistent link: https://www.econbiz.de/10003720881