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121
Performance brand placebos : how
brands
improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
122
International
brands
in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
Saved in:
123
Measuring luxury brand consumption and female consumers' religiosity in the UAE
Alserhan, Baker Ahmad
;
Bataineh, Mohammad Khair
; …
- In:
Journal of developmental entrepreneurship : JDE ; a …
19
(
2014
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010396016
Saved in:
124
Customer engagement with tourism
brands
: scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
125
A data set of
brands
and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
126
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
127
A matter of love : consumers' relationships with original
brands
and their conterfeits
Castaño, Raquel
;
Perez, Maria Eugenia
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
Saved in:
128
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
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129
Store image influences in consumers' perceptions of store
brands
: the moderating role of value conscousness
Delgado-Ballester, Elena
;
Hernandez-Espallardo, Miguel
; …
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
Saved in:
130
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
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