Fratto, Genessa M.; Jones, Michelle R.; Cassill, Nancy L. - In: Journal of Fashion Marketing and Management: An … 10 (2006) 4, pp. 387-404
Purpose – The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers … brands. Included are case studies of apparel retailers and brands incorporating concepts of pricing strategies, brand … competition on apparel retailers and brands, and further examines price tiers as a competitive strategy. Findings – The study …