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Fibre brand promotion and consumer product awareness: case study of Tactel

Twine, C.; Ruckman, J.E. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 330-341

Purpose – This case study investigates the consumer perception of Tactel that has resulted from Invista's marketing strategy of generating brand recognition for Tactel and considers whether the consumer understanding of the product and its benefits correlate to the intentions of Invista....

Persistent link: https://www.econbiz.de/10014867901

An investigation of competitive pricing among apparel retailers and brands

Fratto, Genessa M.; Jones, Michelle R.; Cassill, Nancy L. - In: Journal of Fashion Marketing and Management: An … 10 (2006) 4, pp. 387-404

Purpose – The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers … brands. Included are case studies of apparel retailers and brands incorporating concepts of pricing strategies, brand … competition on apparel retailers and brands, and further examines price tiers as a competitive strategy. Findings – The study …

Persistent link: https://www.econbiz.de/10014867937

An exploratory investigation of the virtual community MySpace.com

Boyd Thomas, Jane; Okleshen Peters, Cara; Tolson, Holly - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 587-603

four most popular discussion categories were personal style, brands and designers, tips and advice, and retailers. The …

Persistent link: https://www.econbiz.de/10014867985

A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country

Parthasarathy, Madhavan; Stansifer, MaryLee; Kumra, Rajeev - In: Journal of Indian Business Research 2 (2010) 3, pp. 138-152

Purpose – The purpose of this paper is to explore the changing perceptions of an iconic American product, namely Levi Jeans, in a rapidly developing country, namely Costa Rica, over a 20‐year period from 1988 to 2008. Design/methodology/approach – Changing perceptions were measured with...

Persistent link: https://www.econbiz.de/10014874915

The successful MBA project

In: Strategic Direction 25 (2009) 3, pp. 18-19

Purpose – This paper aims to reviewsa case study on Monaco based company Zelective and its clothing brand The Cashmere …

Persistent link: https://www.econbiz.de/10015010362

A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

Koszewska, Małgorzata - In: International journal of consumer studies 37 (2013) 5, pp. 507-521

Persistent link: https://www.econbiz.de/10009792222

Disney in Spain (1930-1935)

Bellido, Jose; Bowrey, Kathy - In: Business history 60 (2018) 8, pp. 1277-1307

Persistent link: https://www.econbiz.de/10012042171

Sustainable fashion consumption and the fast fashion conundrum : fashionable consumers and attitudes to sustainability in clothing choice

McNeill, Lisa S.; Moore, Rebecca - In: International journal of consumer studies 39 (2015) 3, pp. 212-222

Persistent link: https://www.econbiz.de/10011380504

Consumers' knowledge of textile label information : an exploratory investigation

Van der Merwe, Daleen; Bosman, Magdalena; Ellis, Susanna; … - In: International journal of consumer studies 38 (2014) 1, pp. 18-24

Persistent link: https://www.econbiz.de/10010242794

I shop where I belong : the influence of self-monitoring on fashion retailer choise

Carey, Lindsay; Cervellon, Marie-Cecile; Doyle, Stephen - In: European retail research 27 (2013) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10010348467