González Mieres, Celina; María Díaz Martín, Ana; … - In: International Journal of Retail & Distribution Management 34 (2006) 10, pp. 761-772
associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands … risk on store brands proneness. Findings – The results of the study show significant differences between store and national … brands and, on the other hand, it has been confirmed that these differences contribute to decrease store brand proneness, the …