associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands … risk on store brands proneness. Findings – The results of the study show significant differences between store and national … brands and, on the other hand, it has been confirmed that these differences contribute to decrease store brand proneness, the …

Purpose – Store brands represent an important part of the consumer goods market and a prominent research area. The … characteristics that explain heterogeneous preferences for store brands. Understanding how preferences vary with consumer factors is a … brands, the endorsement of such products by consumers of higher socio‐economic status, and lead to important implications for …

Purpose – This paper seeks to carry out a profile of the current buyer of store brands in Spain. Design … of the increasing relevance of store brands, this paper makes an updated assessment of variables considered in previous …

, brand leadership and brand personality among national brands, international private labels and local private labels. It aims … questionnaires were eventually collected. Findings – The findings revealed that on the whole national brands were perceived as … effect of the three brands types on quality and brand leadership perceptions. Originality/value – This research represents …

, materialism and the “need for cognition”) and two characteristics of shoppers who buy private‐label brands (their predisposition … characteristics. Specifically, materialism and the need for cognition were linked to inclination to purchase private brands, and …

Purpose – The purpose of this paper is to study the rationale for the production of store brands and the possible …). Findings – The article provides empirical evidence in favour of the rationale for the production of store brands by non … implications – The insights presented here can be used by manufacturers from other countries with a less developed store brands …

about private label brands and price loyalty; perceptions about private label brands; and recognition of private label … brands. US and Chinese respondents had statistically significant differences when addressing beliefs and perceptions … concerning private label brands. Most notable is the difference concerning product pricing: US consumers indicate that price has …

follower brands, retailer's conditions) do not explain it completely. This paper seeks to provide an additional explanation …