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Conversational Capital: How to...
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1
Conversational Capital: How to Create Stuff People Love to Talk About
Goldsmith, Ronald E.
- In:
Journal of Consumer Marketing
26
(
2009
)
5
,
pp. 370-371
Persistent link: https://www.econbiz.de/10014848750
Saved in:
2
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
3
I complain for your good? : re-examining consumer advocacy
Jayasimha, K. R.
;
Billore, Aditya
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10011637332
Saved in:
4
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
5
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
6
Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon
;
Han, Hee-eun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10010405822
Saved in:
7
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
8
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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9
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
10
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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